The End was invited to create a product sizzle to highlight and reveal Motorola’s new MotoG100, the most powerful MotoG Ever (or so far).
The film takes us on a journey of discovering this new device, the features and possibilities of the new MotoG experience available at the user’s fingertips. Also, we needed to highlight the design and materials used, especially the iridescent case cover.
We sought to make a clear, informative film that expressed these new features while maintaining an abstract, beautiful iridescent world. We wanted to avoid technical metaphors but still convey some sense of technology as it is the most powerful MotoG out there.
The end result is a visualization of the iridescent material and the new technologies in a way that feels exciting and fresh but also familiar and not too abstract.
Process
Animatic & Previz + Audio references we tried in the beginning
Title: MotoG 100 Product Sizzle
Client: Motorola
Production Studio: The End
Client: Motorola
Production Studio: The End
Direction: Rodrigo Gusmão
Art Direction: Leandro Beltran, Rodrigo Gusmão
Design: Leandro Beltran, Vinicius Lavor
Animation: Vinicius Lavor, Leandro Beltran
LookDev: Vinicius Lavor
Render: Vinicius Lavor, Leandro Beltran, Rodrigo Gusmão
Comp: Rodrigo Gusmão
Motion 2D: Jhony Schimidt e Gabriela Fernandes
Storyboard: Patricia Sonoda
Color Correction: Cassiana Umetsu
Assistent & Conform: Samira França
Producer: Martin Riso
Executive Producers: Helena Jardim, Rafael Rosi e Duda Izique
Art Direction: Leandro Beltran, Rodrigo Gusmão
Design: Leandro Beltran, Vinicius Lavor
Animation: Vinicius Lavor, Leandro Beltran
LookDev: Vinicius Lavor
Render: Vinicius Lavor, Leandro Beltran, Rodrigo Gusmão
Comp: Rodrigo Gusmão
Motion 2D: Jhony Schimidt e Gabriela Fernandes
Storyboard: Patricia Sonoda
Color Correction: Cassiana Umetsu
Assistent & Conform: Samira França
Producer: Martin Riso
Executive Producers: Helena Jardim, Rafael Rosi e Duda Izique
Audio Production: Jamute
